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The logo, posters, accessories and other branded products for the YOU sales initiative were designed around the concept: You build us.
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Every team is built of individuals. The concept for the logo design of the YOU incentive programme for the ITC-Welcomgroup sales team was built around the idea that "building greater things is only possible with you – You build Us".
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The entire poster campaign was based around this idea. The brand was articulated through the entire range of products created for the event.
 
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