Our long relationship with ITC Limited Hotels Division has meant our involvement with every aspect of their branding, from the tiniest details to the grandest events. Core to the ITC Hotels ethos is responsibly providing luxurious experiences that are distinctly Indian. Our design illustrates this philosophy featuring elements that are modern, efficient and elegant, and yet refer clearly to the refined grace of an older, more relaxed time.
Whether it is individual menus, in-house magazines, event collateral, exhibition displays, promotional films, special banquets or internal communications, we treat each branding exercise as unique from the rest, devoting focused attention to creating distinct and memorable brands while keeping in touch with the larger ethos of ITC Hotels.
Our development of the brand has closely followed the overall philosophy of ITC Hotels, displaying a fine sensibility for colours, textures and balance according to the different intentions of each brand, while presenting at the same time the refinement and warmth offered only by the rich variety of India. Our design espouses simple elegance, presenting spare yet textured backgrounds that provide cultural context for the issue on display, drawing attention not only to the subject but also the framework within which it is most relevant.