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Classic Golf Resort
Delhi Golf Club
ITC Green Centre
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Laburnum
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About Classic Golf Resort
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Our involvement with the Classic Golf Resort extended beyond the creation and marketing of the brand. We ensured further that their enhanced brand value was reinforced at every point of interaction, whether on course or in the clubhouse.
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We undertook intensive research to establish user aspirations and expectations and translated the results into tangibles such as course facilities and services, giving them visible emphasis.
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Signage on course, the golf carts, caddie uniforms, and even such mundane items as the litter bins on the greens were carefully detailed to reaffirm the value of the project.
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We maintained the golf imagery at the GolfScape restaurant at the clubhouse, where members entertain family and guests and flaunt their membership. It runs as an undercurrent through underplayed images on crockery and cutlery, etching on glass, and paintings on the wall, so as not to overwhelm the non-golfer.
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