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Classic Golf Resort
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About ITC Maurya
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The ITC Maurya is the flagship of the ITC-Welcomgroup and as such defines new standards in warmth and efficiency across India for this distinguished hotel chain. It embodies the understanding with which to attend to the needs of the global traveller. Not only does it pay tribute to one of the most significant dynasties in Indian history, but in today’s world it must play host to heads of state and the elite amongst
international travellers.
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The signage system we designed encapsulates this position, and communicates and reinforces the hotel’s philosophy at every point. Graphic images included in the signage refer to the Gandhara school of art patronised by the early Mauryas, as well as the stupas and pillars erected by Ashoka.
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Every image is accompanied by text explaining the depicted image and elaborating on its significance, making the Mauryas an important component in the contemporary luxury of the hotel. All text is in an uncluttered and elegant font, etched into brushed steel sheets, and uses gold leaf or colour filling depending on the area.
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