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ITC Sonar
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About ITC Sonar
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The ITC Sonar prides itself on being a Green hotel. It draws inspiration for its design from Kolkata’s rich Colonial past, while reinforcing the
ITC-Welcomgroup's branding ethos at the same time. The signage system we designed was devised to connect the hotel’s sense of hospitality, in the context of Kolkata, to a sensibility for Nature and the surrounding ecology – expressing a relationship between the city’s history of civilisation and its connection to the land.
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A cast-bronze frame with a dark patina defines this contemporary signage system. In the external areas, engraved stone slabs bolted onto the frame provide a solid elemental reference, while the etched, brushed-copper plates that replace the stone in the internal spaces evoke the traditional hand-crafted metalware of India.
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The golden lettering is clear and even, providing a smart and distinguished foreground to the signage, and contrasting aesthetically with the rich texture of the background.
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