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About Kaya Kalp at Mughal
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The signage system for Kaya Kalp – the Royal Spa was devised to bring focus to the therapies they offer based on ancient customs, "to create meaningful experiences for the soul". We based our concept on the use of white marble, a symbol of Mughal opulence, and symbolic of inner peace and harmony; and, the lotus flower, used as an inlay in the signage, symbolic of divinity, fertility, wealth, knowledge
and enlightenment.
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The colourful etched motifs, drawn from different alternative healing systems and tantra art, emphasises the holistic nature of the Royal Spa. The motifs reinforce the philosophical base, while the elegant, distinctive, and contemporary typeface confidently shows the way.
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The signage we developed for the hotel, however, was devised to add value to the opulence and luxury of the Mughal lifestyle as recreated in today’s context at the ITC Mughal. The motifs here, placed against white marble, drew inspiration from motifs used popularly by Mughal artisans, giving the hotel a sense of restored time. The materials used – the white marble for the internal signage and the pink sandstone used in the external signage – are all locally available and reference an era long past.
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