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About Rajputana Sheraton
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Our signage system for the Rajputana Sheraton focused on creating settings that reflect the spirit of Rajasthan and its royalty, while at the same time expressing a certain homeliness and warmth that is at the core of the ITC-Welcomgroup ethic.
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The use of brass, steam beach wood and rosewood in the signage provides a richly textured combination of colours that blends in with the opulent surroundings, seeking to subtly add to the grandeur of the Palace Hotel. The lettering on the signage is bold and direct, but softened by the rosewood background and the polished lustre of brass.
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The brass and copper inlay work in the signage communicates an attention to detail and an appreciation of expertise. The floral motif, along with the wooden background strongly suggests an affinity for nature, expressing a sensibility that is very particular to Rajasthan.
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