Keeping the international profile of Shangri-La Hotels and Resorts in mind, the conceptual basis of the signage we designed is very contemporary – the materials, fonts and finishes are all very modern. The idea of Shangri-La, the legendary paradisiacal city enters the design in the treatment and in points of reference, evoking a sense of quiet harmony.

The darkly coloured text is printed on a clean, brushed stainless steel sheet mounted directly on the wall. The simple contrast between the lettering and the background communicates a sophisticated and minimalist sensibility. The font is clear and modest, offering no frills but carefully refined comfort.