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The Great Arc
ITC Limited - Hotels Division
Panchayti Raj
Supreme Court
Government of West Bengal      
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About ITC Satte
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The display for the ITC-Welcomgroup at international hospitality conventions is designed to communicate a few core values important to the hotel chain – a sense of warmth and welcome, a distinct Indian identity, and a commitment to environment-friendly Green policies.
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Our design first provides an introduction to the company that encapsulates all that is core to the company in one space. The relevant information for the ITC-Welcomgroup is laid out clearly on two separate panels flanking the central introductory panel. Myriad images depicting the incredible variety of India form the logo of the Welcomgroup which is namaste, the traditional Indian greeting. A bowl of water holding floating flower petals placed in front of the display contributes to the sense of warmth and welcome, offering a more tangible example of Indian hospitality. Furthermore, a profusion of indigenous green plants connects the Welcomgroup not only to its commitment to Green policies but also
to India.
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All of these elements are strongly reinforced in the rest of the display. The layout of the exhibition offers an inviting space, not just in terms of exciting panels but more in terms of the environment created in the space between the panels. Comfortable, tasteful furniture offers the opportunity to take the weight off one’s feet and examine the display in
relative tranquillity.
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